Company

Sauce is a smart segmentation tool for marketers, enabling you to build advanced, real-time segments of customers, based on their past shopping behavior and what they do on your website.

These segments can then be synced with your marketing tools such as Optimizely, allowing you to communicate in a smarter, more personalized way across channels in real-time.

Integration

Sauce makes these advanced segments available to you as Optimizely Audiences, so you can easily target your A/B tests and website personalizations to specific groups of customers.

What does this look like in practice? Here's a few examples:

• Show different homepage banners based on on past views or purchases
• Communicate different shipping messaging based on where the visitor is from
• Stop cart abandoners with a unique offer based on their shopping cart value

As usual, you'll benefit from the full power of Optimizely's Stats Engine, and get a full understanding of the impact a personalization has had.

Key Benefits

• Show different homepage banners based on past views or purchases
• Communicate different shipping messaging based on where the visitor is from
• Stop cart abandoners with a unique offer based on their shopping cart value