Resource Library

Filter By:

The Big Book of Experimentation Case Studies

Master Your Next Website Redesign

Optimizely Testing Toolkit

Nucleus Guidebook to Optimization

Adopting an Experimentation Philosophy

The Complete Guide to Optimizing Demand Generation

The New State of Personalization

The Business Critical Impact of Experimentation

Meet Optimizely X Web Experimentation

Forrester Report: Continually Optimize Experiences

Cultivating a Culture of Experimentation

Forrester Webinar: Scaling Personalization

The New Optimizely Stats Engine

Opticon Virtual Summit

Successful Testing with a Lean Team

Thriving in the Era of Personalization

Meet Optimizely X Full Stack

Adopting Experimentation in the Travel Industry

The DZone Guide to Web Development

Experimentation Success in 100 days

A/B Testing for Wordpress & Drupal

Personalization Toolkit

Website Personalization 101: The Essential Elements of Your 1st Campaign

Statistical Models Explored and Explained

Meet Optimizely X Recommendations

Meet Optimizely X Mobile

How to Personalize Your Homepage for Account Based Marketing

Report: Online Shopping Trends, Europe

Ecommerce Test Ideation: What to Optimize and Why

The Ultimate Guide to Optimizing Your Online Store

The Optimization Benchmark Report

Mobile App Optimization: Create an App Users Love

Standing Out in a Saturated Market

Infographic: Online Shopping Trends, Europe

The Results are In. How to Get Ahead with A/B Testing.

Prioritize Your Optimization Roadmap

Turn More Visitors into Customers

Test Ideas to Optimize Every Step of the B2B Funnel

Join the Optimization Summer Games

Make Every Click Count: Maximizing Your Customer Acquisition Budget

The One Size Fits All Customer Experience is Dead

Let's Get Personal: Unlock the Power of the Personalized Web with Data & Testing

Ask the Expert Peep Laja: How To Turn Clicks into Customers

The Upside to Cross-Selling: How MVMT Watches Boosted Revenue

Don’t Redesign in the Dark: Master the Redesign Process with Customer Insights and Data

Thriving on the Journey of Continuous Optimization

Optimize Your Web & Mobile Sites with Analytics and A/B Testing

How to Turn Your Optimization Team into a Revenue Doubling Machine

Tackle Complex Buying Behaviors in Travel & Entertainment

How to Find the Most Impactful Areas to Optimize on Your Website

Define Testing Goals that Influence Conversion

Grow Your Agency with Optimization

The Inside Scoop on Trulia's Best In-Class Optimization Strategy

Secrets of Personalization: How Citrix Cracked the Code on Personalization

Tackle Ad Viewability in 2016

The Hidden Gold in Your Optimization Program: UserTesting for Better Tests and Bigger Wins

Test Your Way into Increased Ad Revenue, Subscriptions and Engagement

Mastering the A/B Testing Idea Engine

What Does it Mean to Be a Growth Marketer?

Unlock Your Testing Potential: Learn how to put the Testing Toolkit into practice.

A Practical Guide to Statistics for Online Experiments

How to Drive Visitors Through the Entire Conversion Funnel

Content Experiences that Drive Revenue

The Expert Survival Guide to Get Started with Optimization

Personalization: Strategy Essentials

The Guide to Higher-ROI Search Engine Marketing

How Segmentation Lets You Create Targeted Online Experiences

Take Action on Results with Statistics

The New Optimizely Stats Engine

How to Personalize User Experience Based on Segments

Guide to App Store Optimization

Mobile Walkthrough: From 0 to Experiment

The Roadmap to Building a Testing Culture

Build your Organization’s Optimization Culture

Translating Lift to Dollar Value & Tracking Revenue

Shopping Cart Best Practices

How to Create Solid Hypotheses and Set Up Powerful A/B Tests

The Blueprint for Mobile App Optimization

The Optimized App: A/B Testing Goes Mobile

5 Steps to Your First Winning A/B Test

The Toolkit for Higher-Performing Email Marketing

How Code.org Converted 12 Million Additional Sign-Ups

How to Dramatically Improve Response Times with CDN Balancing

The Guide to a Data-Driven Optimization Strategy

How Chrome Industries Improved Homepage Conversions

Testing Team Structures: Which One Are You?

How New York Public Library Optimized E-Mail Sign-Ups

The Ultimate Guide to Website Optimization for Media Companies

By the Numbers: How A/B Testing Helps your Business

No results found